Starter
The foundation every in-house manager needs first.
$37 one-time
Includes
- Google Ads Audit Checklist
- Conversion Tracking QA Checklist
- GTM Implementation Checklist
- Lifetime access to all three
16 years of PPC audits, distilled into one Vault.
Lifetime access, updated monthly, for account owners and managers running Google Ads and Meta Ads under $30k/mo — no course, no fluff, just the checklists I use on client accounts.
Vault
My entire operating system, updated monthly, forever.
$147 one-time
Includes
- 11 platform audit checklists — Google, Meta, Microsoft, TikTok & more
- Account Health-Score Dashboard
- Landing Page/CRO & Consent Mode v2 checklists
- Lifetime access, updated monthly
Vault + AI
The Full Vault, plus AI workflows to run audits faster.
$197 one-time
Includes
- Everything in the Full Vault
- AI-Leveraged PPC Checklist
- AI prompt library for faster audits
- Lifetime access, updated monthly
Freelancer Ops Pack
For anyone running PPC as a client business.
+$67 add-on
Includes
- Client Onboarding Checklist
- Scope-of-Work Template
- Client Screening Checklist
- Management Cadence Checklist
Built from real audits, not theory
Every checklist in the Vault comes from accounts I've actually managed — not generic best practices. Updated monthly as Google, Meta, and Microsoft change their platforms, so it never goes stale like a downloaded PDF.
Frequently asked questions
Why should I pay for this when free audit checklists exist?
Most free checklists are lead magnets — published once and abandoned. The Vault is updated monthly as Google, Meta, and Microsoft change their platforms, and it's built from the checklists I actually use on client accounts, not generic content.
What does "lifetime access" actually mean?
You pay once. You keep access to whatever tier you bought — including every future monthly update — for as long as the Vault exists. No subscription, no renewal fee.
How often is it actually updated?
At least monthly. Platform changes get logged with a dated changelog inside the Vault so you can see exactly what changed and why.
I'm spending more than $30k/month — is this still for me?
The Vault is built for accounts under that range. Above $30k/mo, the math usually favors having someone manage the account directly — book a free tracking audit and we'll tell you honestly which makes more sense.
What format is this in?
Google Sheets. Each checklist includes a "make your own copy" link so you always have a live copy, and the master template stays current with monthly updates.
What's your refund policy?
All sales are final. Because you get instant access to the checklists and dashboard the moment you purchase, we don't offer refunds — so take a look at what's included above before you buy. If you have questions about whether a tier is right for you, ask before purchasing.