The 15 Checks That Catch the Most Expensive Google Ads Leaks
16+ Years
Managing PPC accounts
$50M+
In client revenue generated
$50k+/mo
Average ad spend managed, 10+ years
A free preview of the PPC Vault: 15 real audit items from the Google Ads Audit, Conversion Tracking QA, and GTM checklists — the same sheets used on accounts spending $50k+/month. Concrete pass/fail checks, not theory. In your inbox in 60 seconds.
- Match type audit — flag Broad Match keywords burning spend with under 2% CTR.
- Duplicate conversion check — confirm a conversion isn't double-counted across GA4 and the ad platform tag.
- Thank-you page reachability test — if your confirmation page loads without a purchase, your tracking is inflating.
15 real items like these, pulled from 3 checklists. Free.
No sales call, no spam. One email with the preview, then occasional PPC tips you can unsubscribe from anytime.
Send me the 15 checks — free
What's inside the preview
Real items pulled from 3 checklists in the Starter Bundle. Here's what you'll see:
Match type audit
Flag Broad Match keywords burning spend with under 2% CTR over the trailing 30 days.
Search terms scrub
Pull the last 90 days and bucket every search query into negative, new keyword, or ignore.
Duplicate conversion check
Confirm a test conversion isn't double-counted across GA4 and the native ad platform tag.
Thank-you page reachability test
Load your own confirmation URL directly — if it loads without a purchase, your tracking is inflating.
Trigger scope audit
Check every "All Pages" trigger to confirm it isn't firing tags that should be page- or event-specific.
Transaction signal audit
Identify which conversion events still rely on a page view instead of a real, verified transaction.
Questions before you download
A few things people ask before requesting the preview.
What exactly is in this free preview?
5 real items each from 3 checklists in the Starter Bundle: Google Ads Audit, Conversion Tracking QA, and GTM Implementation. Same checklists we use on managed accounts, just a partial cut.
How is this different from the paid Starter Bundle?
The Starter Bundle includes all three checklists in full — not previews — plus lifetime access and monthly updates as Google, Meta, and Microsoft change their platforms.
Do I need to be a PPC expert to use these?
No. They're written as concrete, step-by-step checks — useful whether you manage your own accounts in-house or oversee an agency doing it for you.
How often is the content updated?
Monthly, as ad platforms change their systems. A static PDF goes stale; this doesn't.
What if I need more than the Starter Bundle?
The Vault ($147) and Vault + AI ($197) tiers add the full 14-checklist library. Happy to point you to the right one once you've seen the Starter Bundle.
Ready to skip straight to the full checklists?
The Starter Bundle gives you all three checklists complete — not previews — plus lifetime access, updated monthly as the platforms change. $37 one-time.