Google Ads & Shopping
Account structure, Search/Shopping/PMax interplay, query-level waste, bidding strategy, brand vs. non-brand split, and budget allocation — every dollar accounted for.

Account structure, Search/Shopping/PMax interplay, query-level waste, bidding strategy, brand vs. non-brand split, and budget allocation — every dollar accounted for.
Feed quality, product titles and attributes, disapprovals, item-level performance, and supplemental feed opportunities that unlock cheaper Shopping clicks.
End-to-end conversion accuracy across GTM and GA4 — enhanced conversions, revenue reconciliation — plus the on-site factors quietly dragging down Quality Scores and conversion rates.
It starts with a free, no-pitch review: I look at your account before we ever talk, and tell you honestly whether a Sprint will pay for itself. If it won't, I'll say so. From kickoff, I spend 30 days auditing all five layers, implementing the priority fixes personally, and optimizing live — no handoffs, no juniors.

Every finding is quantified by impact and prioritized. The highest-impact fixes get implemented during the Sprint; the rest are documented in plain English so your team — or whoever runs your ads next — can execute with confidence.
The Sprint is $7,500, once — no retainer, no percentage of spend. Here's how that stacks up against the budget it's protecting.
If you're spending $30,000/month on Google Ads, that's $360,000 a year. The Sprint is about 2% of that — and it only has to make your spend ~2% more efficient over the year to pay for itself. Most accounts I review have conversion-tracking issues that distort far more than 2% of performance, because broken tracking feeds the bidding algorithm bad data, so it optimizes toward the wrong clicks with real money.
Illustrative — not a promise of a specific result. The free review tells you honestly whether the upside is real for your account before you spend anything.
A typical agency charges 10–20% of spend or a $2,000–$5,000/month retainer — $24,000–$60,000 a year, every year, often with junior staff on the account. The Sprint is a one-time, senior-only rebuild with the fixes implemented, not just recommended. You own the account, the work, and the roadmap when it's done.
It starts with a free, no-pressure review. I only take on a Sprint after I've looked at your account and genuinely believe I can materially improve it inside 30 days. If I don't think the fee will pay for itself, I'll tell you before you spend a dollar.
Starting from zero, I built and managed Big Chill's Google Ads and Meta Ads programs over three years — they became the company's most efficient revenue channels. On Google: $13.8M in revenue at a 32.90x ROAS, with $119K less in ad spend than the prior period. On Meta: $3.87M in attributed revenue from $134K in spend at a 28.72x blended ROAS — built from scratch with no prior account, pixel, or audience history.


When I took over Eye Surgeons & Consultants' Google Ads account, conversion rate was below 1% and cost per conversion was approaching $400 — with no tracking in place and no visibility into what was driving results. Through a complete account rebuild, purpose-built Unbounce landing pages aligned to patient intent, and full keyword-level call and conversion tracking: conversion rate climbed to over 17%, cost per conversion dropped 89% to approximately $44, and the practice gained 190 additional inbound calls per month from paid search.