Google Ads & Shopping
Account structure, Search/Shopping/PMax interplay, query-level waste, bidding strategy, brand vs. non-brand split, and budget allocation — every dollar accounted for.
For Shopify & WooCommerce brands spending $30k+/month on Google Ads

Account structure, Search/Shopping/PMax interplay, query-level waste, bidding strategy, brand vs. non-brand split, and budget allocation — every dollar accounted for.
Feed quality, product titles and attributes, disapprovals, item-level performance, and supplemental feed opportunities that unlock cheaper Shopping clicks.
End-to-end conversion accuracy across GTM and GA4 — enhanced conversions, revenue reconciliation — plus the on-site factors quietly dragging down Quality Scores and conversion rates.
It starts with a free, no-pitch review: I look at your account before we ever talk, and tell you honestly whether a Sprint will pay for itself. If it won't, I'll say so. From kickoff, I spend 30 days auditing all five layers, implementing the priority fixes personally, and optimizing live — no handoffs, no juniors.

Every finding is quantified by impact and prioritized. The highest-impact fixes get implemented during the Sprint; the rest are documented in plain English so your team — or whoever runs your ads next — can execute with confidence.
Starting from zero, I built and managed Big Chill's Google Ads and Meta Ads programs over three years — they became the company's most efficient revenue channels. On Google: $13.8M in revenue at a 32.90x ROAS, with $119K less in ad spend than the prior period. On Meta: $3.87M in attributed revenue from $134K in spend at a 28.72x blended ROAS — built from scratch with no prior account, pixel, or audience history.


When I took over Eye Surgeons & Consultants' Google Ads account, conversion rate was below 1% and cost per conversion was approaching $400 — with no tracking in place and no visibility into what was driving results. Through a complete account rebuild, purpose-built Unbounce landing pages aligned to patient intent, and full keyword-level call and conversion tracking: conversion rate climbed to over 17%, cost per conversion dropped 89% to approximately $44, and the practice gained 190 additional inbound calls per month from paid search.