Why Hiring a Senior Google Ads Consultant Beats Working with a Bloated PPC Agency
- Chase McGowan
- Jul 25
- 3 min read
(And How It Can Save You Time, Money, and Missed Opportunities)
When your brand is spending $20,000 or more per month on Google Ads, every decision matters. You need performance, accountability, and expert execution — not layers of account managers and generic reports.
Yet many brands still default to bloated agencies, hoping their size guarantees results. It doesn’t.
Here’s why partnering with an independent Google Ads consultant with 15+ years of hands-on experience can be your best move — and how it outperforms the traditional agency model in nearly every category.
1. You Work Directly with the Expert — Not Through a Chain of Intermediaries
With a typical PPC agency:
Your main point of contact is often a junior account manager.
Strategy is diluted as it moves from 'senior team' to day-to-day execution.
You may get templated recommendations instead of tailored strategies.
With a senior consultant:
You're speaking directly with the person managing your account.
No miscommunications. No handoffs. No strategy-by-committee.
Every decision is made in real time, with your business goals in mind.
2. Experience That Can’t Be Taught in an Onboarding Manual
I’ve been managing Google Ads since before Smart Bidding existed.
Over the last 15+ years, I’ve helped brands:
Scale from $10K to $250K/month in profitable ad spend-
Navigate algorithm changes, attribution shifts, and platform rollouts-
Eliminate 5–6 figures of waste due to poor structure or tracking
Agencies often rotate staff or assign your account to a 'rising star' — not a proven veteran.
3. You Avoid the Overhead & Fluff That Inflate Agency Pricing
Agencies carry costs you end up paying for:
Sales teams
Project managers
Office overhead
Margin stacking across internal departments
That $8K/month agency retainer? You're likely getting $2K worth of actual media strategy.
A consultant like me provides:
Senior-level thinking at every touchpoint
Faster execution
Transparent pricing with no hidden layers
4. Faster Optimization. Smarter Testing. No Bureaucracy.
Agencies move slowly — strategy meetings → client approvals → team briefings → execution cycles.
I move fast:
Tests go live the same week
Reports are strategic, not bloated PDFs
Wins are doubled down on instantly
In high-spend accounts, speed is profit.
5. Custom Strategy, Not Cookie-Cutter Playbooks
Your business isn’t a template — your PPC strategy shouldn’t be either.
Agencies often recycle the same:
Campaign structures
Bid strategies
Landing page frameworks
I create strategies tailored to:
Your customer journey
Your margins
Your internal capacity for leads or orders
It’s not just about more clicks — it’s about the right actions that drive real ROI.
6. Clear Communication and Total Transparency
No more:
Vague metrics with no business context
“We’re seeing positive signals” without clarity
Surprises on your invoice
I believe in:
Biweekly or monthly reviews (your preference)
Clear KPIs that align with your bottom line
Full access to every account, every change log, every insight.
BONUS: I’ll Teach You While I Scale You
Unlike agencies that keep everything locked in jargon, I’ll actually explain what I’m doing — and why it matters. That means your internal team gets smarter along the way.
Ready to See the Difference?
If you're spending $20K+/month on Google Ads and wondering whether your current setup is leaking budget, missing opportunities, or just underperforming...
I’ll review your account structure, tracking, keyword targeting, bidding strategy, and more — and show you how to maximize the value of your existing spend.
TL;DR: Why Work With a Senior Google Ads Consultant?
Category | Typical PPC Agency | Me – 15+ Year PPC Consultant |
Point of Contact | Junior AM or strategist | Me, directly |
Custom Strategy | Templated or playbook-driven | 100% tailored |
Speed of Execution | Weeks | Days |
Transparency | Limited | Total access |
Cost Efficiency | Inflated by overhead | Lean + strategic |
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